Strategy

Resilience / Impact / Innovation

A powerful strategy and clear vision is the heart of successful events

From local authorities to global media companies, cultural institutions to community arts organisations, I work collaboratively across teams to craft a strategy to allow your events business to thrive. Whether you’re looking to introduce events into your business or venue, or looking to scale up your offering, I focus on organisational resilience, legacy and innovation to ensure lasting impact and meaningful change.

To find out what a strategy refresh can do for you, get in touch.

  • Time Out

  • Discover Bucks

  • Powerhouse Theatre

  • Shropshire Council

What People Are Saying

"Everything exceeded my expectations on how brilliant this event would be. Huge congratulations to Serena and Abi, who have worked hard on this for months planning and preparing the content and ensuring that the event could be on a secure financial and commercial footing for future success"

— Sue Shave, Managing Director Discover Bucks